A closer look at Bloom Sparkling Energy Drinks, energy support claims, and what the nutrition label can tell us
Energy drinks are everywhere these days. I can’t go a morning without seeing someone cracking open a can. While I’ve already taken a look at Celsius, a friend recently mentioned another option during a catch-up over matcha: Bloom Energy Drinks. She shared that she enjoys them and thinks they taste better than Celsius. Naturally, I added Bloom to my list to review through a health coach lens focused on energy, nutrition, and real life wellness choices.
As a health coach, I always start with the website when I’m evaluating new energy drinks. The phrase “Energy to Bloom” immediately caught my eye. Bloom Energy Drinks describe themselves as a way to “bloom into your best self” using a zero sugar sparkling energy drink with natural caffeine and only 10 calories per can.
They highlight ingredients like green coffee bean extract for caffeine, plus green tea and lychee extract, which they suggest can support metabolism and energy output. L-theanine and ginseng are also included, which are positioned as supporting focus, clarity, and energy balance.
From a nutrition standpoint, I will say these are familiar ingredients in the energy drink space, and many of the claims are grounded in commonly discussed research areas. That said, what always matters is the dose and the full formulation, which is what I’m most interested in seeing.
One thing I want to note right away is that Bloom Energy Drinks also present themselves under a supplement company umbrella. That context matters, even though today I’m only focusing on the ready to drink energy beverage itself and not their other products.
Now let’s talk about what’s actually in the can. I started with the strawberry watermelon flavor since that was the one recommended to me. It took some effort to find the nutrition label, which was only visible by zooming in on the can image online. That lack of transparency immediately makes me pause from a health coach perspective.
Once I could read it clearly, one 12 ounce can contains 10 calories, 0 grams of fat, 2 grams of carbs, 0 grams of sugar, and 0 grams of protein. It also contains small amounts of B vitamins including riboflavin, niacin, B6, and B12.
From a nutrition and energy standpoint, it is worth noting that these are all B vitamins. They are not listed in activated or methylated forms, which can matter for how the body utilizes them. The amounts are also relatively small, so the real question becomes how much of a measurable difference they can make in perceived energy.
There is also 1 gram of prebiotic fiber, which is a nice addition in theory, though likely not a significant contributor on its own. In other words, it is present, though not necessarily a major driver of nutrition or energy impact.
The ingredient list includes carbonated water, citric acid, galactomannan prebiotic fiber, taurine, natural flavors, L-theanine, natural caffeine from green coffee bean extract, potassium benzoate, sucralose, potassium citrate, Asian ginseng root extract, lychee fruit extract, green tea leaf extract, apple cider vinegar, and added B vitamins including niacinamide, pyridoxine HCL, riboflavin, and cyanocobalamin.
Caffeine content comes in at 180 milligrams per can. For reference, that is similar to a small brewed coffee. A tall Starbucks coffee is often around 210 milligrams, and a small Dunkin coffee is about 180 milligrams.
From an energy perspective, caffeine is clearly doing the heavy lifting here. Ingredients like taurine, L-theanine, and ginseng are commonly associated with focus and energy support in the nutrition space. I appreciate seeing them included, though without clear dosing, it is hard to know how much they are contributing.
One ingredient that stands out is citric acid, which is listed second. Some people prefer to limit it due to personal sensitivity or dental concerns, so it is something to be aware of if you are evaluating energy drinks closely.
Sucralose is also present, which is another personal preference factor for many people. Depending on your individual goals and tolerance, this may or may not be something you want in your routine.
From a wellness perspective, I do like that Bloom uses plant derived caffeine sources like green coffee bean extract and green tea. These can feel different for some people compared to synthetic caffeine sources, though individual response varies widely.
Overall, Bloom Energy Drinks sit in an interesting space within the energy drink category. I would love to see more transparency on labeling and dosing, especially given their supplement framing. As a health coach, I always come back to the question of comparison. What are you using this instead of in your lifestyle?
If I’m choosing between Bloom and Celsius, I would lean toward Bloom. If I’m stepping outside the energy drink category altogether, I would personally reach for something like a high quality matcha or even coffee depending on the day and my goals around energy and nutrition.
At the end of the day, energy drinks like Bloom are one option in a much larger landscape of how we support energy in real life. I’m curious what you think. Have you tried Bloom Energy Drinks? Do you notice a difference in energy or focus?